Monday, 29 June 2009

Caught my eye












Winner of the silver medal at the Cannes Lions 54th International Advertisement Festival 21 - 27 June 2009.

Look at the poster - the violence stops.
Look away - it continues.

4 comments:

Lynne with an e said...

That is brilliant! Finally an advertising message that makes sense...although, if you've looked away...how do you get the message?

Driftwood & Turtles said...

This link: http://www.coloribus.com/adsarchive/prints/amnesty-international-eye-tracking-315801/show/ takes you to a larger photo where you will be able to read how it works.

Lynne with an e said...

Thanks for elucidation. Again, I say, brilliant!

Blind Fly Theater said...

People will be trying to catch it like the light turning off in the fridge.